Braesen to rebrand as Anakao


Due to a Trademark issue, the fine jewellery brand that launched last year at the International Jewellery London as Braesen is rebranding as Anakao. A UK company operating in the same sector put an opposition to the use of that name.

“This was a setback for us – rebranding is a testing exercise – but it was equally an opportunity for us to focus on our brand identity and fine-tune our brand image.”

says Vinay Soudakar, its CEO. Anakao unveils its new look and a new website

Anakao is a fine jewellery brand specialising in 18 carat gold creations and set with diamonds and coloured gemstones. With refined jewellery design and high-quality craftsmanship, innovative and modern techniques are combined with long-standing artisanal traditions. The brand was named after Anakao, a small fishing village in the south of Madagascar, which remains virtually untouched by modernity – a rare slice of luxury in itself.


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