White diamond colour grading is scored on a scale of D through to Z. Diamonds with a colour grading of D are deemed more valuable than a diamond with a score of Z. Read more…
Popular Diamond Shape Guide
The jewellery industry work hard to bring to life different jewellery designs. The finished result is normally created around a diamond shape. This is true for jewellery including earrings, pendants and diamond rings.
Big girls need big diamonds – Elizabeth Taylor
Choice is probably one of the most important aspects before purchasing a jewellery item. A different shaped diamond gives the customer that feeling of selection before purchase. Read more…
10 Hip Hop styled Diamond Watches
It’s bling time with these 10 Hip Hop styled Diamond Watches. Many of the hip hop music artists wear very expensive designer watches that are actually dripping in diamonds. They are very distinctive and sit very high off the arm. They also boast huge face cases and straps that are also made of pave set diamonds and precious metals. Check out some of the videos below and let us know your favourite. Read more…
Jewellery video marketing just got real
There is a massive rising trend in jewellery video marketing footage for the world of on-line jewellery retailers, selling beautiful diamond rings, earrings and pendants. Jewellery product videos are all the rage at the moment as they offer an advertisement spot on many social network platforms. Read more…
Has the Jewellery Industry gone CAD?
CAD/CAM in Hand Made Jewellery
An introduction to CAD jewellery design for consumers - Jewellery occupies a unique place in consumer culture. No other wearable item has so much emotion and romance tied in with it. We like the idea of jewellery being forever, something unchanging. This way of thinking even spreads to the way we perceive jewellery being made—the archetypal hidden craftsman at his timeless wooden bench, forming gold with tools which haven’t changed in thousands of years.
50 Shades of Platinum
Ok so it’s not going to be a raunchy 50 shades of Grey novel, and there’s no mention of billionaire Christian Grey but we have selected 50, yes FIFTY designer platinum jewellery items just for you. Platinum has become one of the most desirable precious metals on the planet. It’s rich tones of grey showcase diamonds beautifully. We hope you agree with these stunning examples below. Read more…
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