Author: Alastair Smith

Parisian jeweler FRED, a unit of luxury group LVMH, has introduced its first synthetic blue diamonds, named FRED Audacious Blue. Known for its elegant and exquisite creations, the brand has ventured into the realm of lab-grown diamonds, marking a significant shift in its product offerings. Limited-Edition Collection The brand has released a limited-edition collection consisting of just four jewelry pieces, each containing a 0.50-carat blue lab-grown diamond in the brand’s proprietary Fred Hero Cut. Additionally, a loose 8.88-carat synthetic diamond of the same colour and cut has been unveiled. All five stones are fancy-vivid greenish-blue, have VS clarity or higher,…

Jewellery, especially high-value items, is rarely an impulse purchase. Customers often take time to consider their options, explore various designs, styles, and price points before making a decision. So, when a visitor comes to your website for the first time, it’s unlikely they will make a purchase straight away. This is where a digital sales funnel can come into play. What is a sales funnel? A sales funnel, in essence, represents the journey a potential customer takes from their first interaction with your brand to the final purchase. It’s called a ‘funnel’ because, much like a real-world funnel, the number…

Launched in 2022, Boutee is a new jewellery marketplace which aims to help people discover and buy from Britain’s best independent jewellers. Unlike more general hand-crafted marketplaces like Etsy or Not On The Highstreet, Boutee offers only high-quality jewellery from independent British jewellers. Each jeweller has a dedicated storefront on the marketplace, where customers can not only see the products on offer, but also discover the story and people behind the products. Founders Billy and Ethan Ward grew up surrounded by the jewellery industry and saw first-hand how difficult it was for smaller jewellers to compete against larger, more digitally-savvy…