Jewellery Monthly
    Facebook Twitter Instagram
    Jewellery Monthly
    • Retail News
    • Jewellery
      • Jewellery & Diamonds
      • Education
      • Designers
      • Fashion Jewellery
    • Watches
    • Bridal
      Featured

      A Love Story from A Couple Who Couldn’t Afford an Engagement Ring

      By JewelleryMonthly2020-05-09
      Recent

      It’s official: these are the most popular times of the year to propose

      2022-08-26

      A Love Story from A Couple Who Couldn’t Afford an Engagement Ring

      2020-05-09

      Important Tips For Buying A Vintage Engagement Ring

      2020-05-07
    • Directory
    • Info
      • About Us
      • Our Audience and Visitors
      • Ring Size Chart
      • Anniversary Gift List
      • Diamond Size Guide
    • Contact
    Monday, January 30
    Jewellery Monthly
    Home»Industry News»Award Winning Custom Engagement Ring E-tailer Rare Pink rebrands to Taylor & Hart
    Industry News

    Award Winning Custom Engagement Ring E-tailer Rare Pink rebrands to Taylor & Hart

    JewelleryMonthlyBy JewelleryMonthly2017-03-154 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Three years after launching, innovative online retailer of custom designed engagement rings, Rare Pink, has re-branded to Taylor & Hart. The company hopes to position itself as the online leader in custom-designed jewellery as they expand their focus to include the rest of Europe and the US market.

    Rare Pink was founded in 2013 by David Sutton and Nikolay Piriankov with the vision to improve the experience of buying an engagement ring. The centuries old jewellery industry, they felt, had failed to evolve, too comfortable in its ways, while millennials wanted so much more than the “off-the-shelf” offering of traditional jewellers.

    Co-founder, Nikolay Piriankov says: “Customers now care much more about transparency and ethical sourcing. They also want to use this highly emotional product to tell a story in a way that reflects their values and experiences together and a ring they have played a part in designing, empowers them to do just that.”

    Having raised over £500,000 investment via crowdfunding platform Seedrs, angel investors and from venture capital funds Launchub and Techstars, the team has designed and delivered almost 2,000 engagement rings online and through their central London showroom. The company decided to rebrand to position the company in the market in a way that better reflects their unique value proposition.

    Rare Pink Taylor Hart

    “Proposing with a bespoke ring is not something that many people see as accessible or even possible. We want to change that and become the go to brand for custom-made”, says David Sutton, co-founder.

    He adds: “To do so we realised that the brand ‘Rare Pink’, while loved by many of our customers, was not able to communicate as clearly as we wanted, exactly what we’re all about.”

    “In particular, we wanted to say: we’re proud of our British heritage. Each ring being uniquely designed, hallmarked and hand-finished in London. We specialise in custom-made. Our bespoke service being second to none. Each ring we design for our customers carries a special story and meaning that is unique only to them and that this is something that is now accessible to more people.”

    During their time in Boston as part of the Techstars business accelerator, the team worked with brand experts and mentors to come up with a new name and brand strategy and it was there that they decided to rebrand to Taylor & Hart.

    Nikolay explains: “’We wanted something that captured our British heritage whilst still retaining a playful modern feel. Playing on Taylor; a well known British surname, we pay a subtle tribute to London’s world famous Savile Row tailors whilst also finding a perfect metaphor for the bespoke service we offer our customers.”

    “The ampersand symbolises the personal connection our customers share as they design their ring and plan their lives, together”

    “Our customers often put a special meaning into their ring design, inspired by something that only the two of them share. Hearing all of these unique stories inspired us to choose another popular British surname, ‘Hart’, which we believe expresses the romance and love felt in every engagement we enable.”

    The pink gem set on the inside of every Rare Pink ring will evolve into a ruby with Taylor & Hart. Through this little gem, the founders hope to keep the legacy of Rare Pink with them as they grow and expand their offering globally.

    The company has used their re-brand as an opportunity to also launch their new online platform where customers can collaborate directly with designers in a unique experience that makes the process of buying an engagement ring or jewellery piece easy and affordable.

    For more information visit www.taylorandhart.com

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    JewelleryMonthly
    • Facebook
    • Twitter
    • LinkedIn

    DISCOVER, LEARN & LOVE JEWELLERY with Jewellery Monthly Magazine Jewellery Monthly is the No.1 online Jewellery News resource. Bringing you the worlds most beautiful Jewellery, Education, Information and resources within the Jewellery Industry.

    Related Posts

    Spotlight: How Boutee is Supporting Britain’s Independent Jewellers

    2022-11-11

    Charles Nobel celebrates five decades of personalised craftmanship

    2022-07-25

    LBJ Jewellery announces launch of website

    2020-11-16

    Fair and transparent jewelry platform

    2020-11-02

    All That Glitters

    2019-11-20

    The Jewel in the online crown has changed

    2019-09-17

    Comments are closed.

    Jewellery news, articles and events.

    DISCOVER, LEARN & LOVE JEWELLERY with Jewellery Monthly, the No.1 online Jewellery News resource. Bringing you the worlds most beautiful Jewellery, Diamonds, Education and Industry Information.

    • Terms
    • Privacy
    • Cookie Policy
    • Sitemap
    • Contact

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
    cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
    cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
    cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
    viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    SAVE & ACCEPT