Braesen to rebrand as Anakao


Due to a Trademark issue, the fine jewellery brand that launched last year at the International Jewellery London as Braesen is rebranding as Anakao. A UK company operating in the same sector put an opposition to the use of that name.

“This was a setback for us – rebranding is a testing exercise – but it was equally an opportunity for us to focus on our brand identity and fine-tune our brand image.”

says Vinay Soudakar, its CEO. Anakao unveils its new look and a new website

Anakao is a fine jewellery brand specialising in 18 carat gold creations and set with diamonds and coloured gemstones. With refined jewellery design and high-quality craftsmanship, innovative and modern techniques are combined with long-standing artisanal traditions. The brand was named after Anakao, a small fishing village in the south of Madagascar, which remains virtually untouched by modernity – a rare slice of luxury in itself.

About Author

DISCOVER, LEARN & LOVE JEWELLERY with Jewellery Monthly Magazine Jewellery Monthly is the No.1 online Jewellery News resource. Bringing you the worlds most beautiful Jewellery, Education, Information and resources within the Jewellery Industry.

Comments are closed.