Jewellery MonthlyJewellery Monthly
    Facebook X (Twitter) Instagram
    Jewellery MonthlyJewellery Monthly
    • News
      • Industry News
      • Celebrities
      • Launches
    • Events
    • Insights
    • Consumer Education
    • About Us
    • Contact
    Friday, December 1
    Jewellery MonthlyJewellery Monthly
    Home»Industry News»British Airways promote sale of jewellery using Duchess of Cambridge
    Catherine,_Duchess_of_Cambridge
    Industry News

    British Airways promote sale of jewellery using Duchess of Cambridge

    JewelleryMonthlyBy JewelleryMonthly07/04/20142 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email

    British Airways recently used a picture of the Duchess of Cambridge without permission. Thousands of passengers saw the promotion of the Duchess in a BA’s high life shop magazine wearing a pair of earrings made by jewellery designer Azuni. The earrings retail at around £25 and look wonderful. The title of the article read  “Azuni London: Fit for a Princess”

    It is known that this is a breach of both advertising guidelines and advertising etiquette for the use of the use of royal images. It is not known what action was taken but words must have been exchanged so British Airways knew they had been found out.

    Privacy rule 6.2 states: “Members of the Royal Family should not normally be shown or mentioned in a marketing communication without their prior permission.”

    Azuni Jewellery must be proud to have such a high profile person wearing their jewellery range and have since made good use this implied endorsement by declaring in their own advertising “From the way we style our hair, to the shoes, clothes and jewellery we wear, Catherine Middleton is paving the way for a new generation of women.”

    About Azuni

    Inspiration can come from anywhere… that’s the mantra that inspires Ashley Marshall, founder and designer of Azuni. Far from taking the traditional course into jewellery design, Ashley began his career as a chef, working in some of London’s top kitchens, such as the Dorchester, The Ivy and La Caprice. Using his instinctive skills for combining different flavours and ingredients to create the most delicious dishes, Ashley decided to take this talent and apply it to designing jewellery. His confidence and flair for experimenting with unusual textures and stones created the most breathtaking results, now all he needed was some guidance on how to hone his craft so he decided to learn from the experts.

    Azuni

    Source http://azuni.co.uk/azuni-pages?p=About

    If you would like to see some of Azuni’s Jewellery, especially the earring range then please check them out here.

    Main image: Wikipedia

    retail jewellery
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    JewelleryMonthly
    • Facebook
    • X (Twitter)
    • LinkedIn

    DISCOVER, LEARN & LOVE JEWELLERY with Jewellery Monthly Magazine Jewellery Monthly is the No.1 online Jewellery News resource. Bringing you the worlds most beautiful Jewellery, Education, Information and resources within the Jewellery Industry.

    Related Posts

    EU Russian Diamond Import Ban Draws Nearer

    20/11/2023

    De Beers Modulates Supply in Response to Market Hurdles

    15/11/2023

    UAE to Chair Kimberley Process in 2024

    14/11/2023

    Gem-A Finalises Board Positions and Retains Council President at 2023 AGM

    01/11/2023

    Birmingham Assay Office Marks 250th Anniversary with Commemorative Candelabra

    31/10/2023

    Allied Gold Introduces Chain Collection to Retailers

    31/10/2023

    Jewellery industry news & insights delivered straight to your inbox

    Get the free 5-minute newsletter read by Jewellery Industry professionals who want to get ahead

    loader

    Email Address*

    Explore

    • About
    • Contact

    Reach Our Audience

    • Advertise
    • Submit a press release
    • Submit an opinion piece

    Industry Tools

    • Jeweller Directory
    • Supplier Directory
    • UK Jewellery Jobs
    • Jewellery Events Calendar

    Jewellery Monthly is part of Loupe Media Network

    Privacy policy | Terms of use | Cookie Policy

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
    cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
    cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
    cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
    viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    SAVE & ACCEPT