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    Thursday, June 8
    Jewellery MonthlyJewellery Monthly
    Home»Industry News»Inside the world of TANE
    tane-jewellery
    Industry News

    Inside the world of TANE

    JewelleryMonthlyBy JewelleryMonthly2015-03-251 Min Read
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    Founded in 1914, TANE is the most recognised luxury brand in silversmithing and jewellery in México. Under the creative direction of Nino Bauti, TANE is looking to conserve, as few do, the artistic craftsmanship in their designs and at the same time to have the characteristics of a global and modern brand.

    For this collaboration with the silver house of design, we decided to make a collection composed by pieces that could digitally re-interpret techniques usually used in silversmithing. The design is a consequence of exploring new textures to be reproduced in silver.

    The tessellation highlights the depths and outlines with a sensation that is familiar and recognisable, tough it enhances the perfection of the finished product and sets another perspective in the creative process by creating modern pieces.

    In pieces like rings, money clips, cufflinks, tie clips and even bracelets, the digital technique allows us to adapt the beauty of the texture, adjusting it perfectly to each and every piece.

    All the pieces are produced in 9.95 silver and can be found in all TANE flagship stores, and also in the department store of most prestige in México, El Palacio de Hierro.

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