I started The Diamond Store seven years ago out of sheer frustration. Having taken the bold decision to get engaged, I was looking for THE ring with which to propose. I had never ventured into a jewellery shop before and with limited diamond knowledge, found the whole process of research and window shopping uninformative and bamboozling.
Walking into a shop didn't really change things. Sure, the staff were forthcoming and helpful, but just how many rings could I really ask to see, and how many questions could I really ask, before I became a pain?
My background is in Internet marketing so I naturally went online to do some research. I didn't fare any better on the web. Phrases that spring to mind… information overload, too much detail and overwhelming technical jargon. Girdles, cutlets and refraction only served to confuse me more and stalled my decision for fear of buying the worst diamond ever mined!
Thankfully I had good friends in the jewellery industry and they eventually put me right. But it got me thinking, how could we make this process better for everybody? That's when I knew I could make a difference.
Seven years later the result is the The Diamond Store.co.uk—a collaboration of experts, twice winner at the 2014 and 2013 UK Jewellery Awards, and with over 50,000* happy customers (and counting).
Our mission is simply "Luxury with Confidence". We designed our website to guide you, the consumer, to the most suitable jewellery for your budget without compromise and to make your special occasions memorable ones. We achieve this through a combination of clear and simple design, intelligent software and exceptional customer service.