New research released by Karus Chains shows that Pandora is the most popular jewellery brand online.
The comprehensive research is the most detailed of its kind.
39 of the top global jewellery brands were measured in the initial research. Using a combination of monthly search figures from Google Adwords as well as other keyword research software tools, Karus Chains narrowed the list down to 10. Within the top 10 brands, 6,417 online search terms are included, resulting in over 128 million searches.
The top 10 jewellery brands online are:
2. Tiffany & Co.
5. Thomas Sabo
7. David Yurman
8. Kendra Scott
10. Michael Kors
The report highlights the growth or otherwise for each of the top 10 brands over a 2 year period, as well as the most popular search terms used by online shoppers for each brand.
Renowned jewellery brands in the UK found in the famous areas in the UK such as Hatton Garden jewellers district in London and Jewellery Quarter in Birmingham are equally competitive with more shoppers searching for them on online, revealing their growing popularity.