Vioella Launch TAKARA - Summer Collection - Jewellery & Watch Magazine | Jewellery news, jewellery fashion and trends, jewellery designer reviews, jewellery education, opinions

Welcome to Vioella a little trove with many treasures waiting to be found.

Vioella is a London based creative online boutique offering beautifully cute Jewellery that will satisfy your need to make fashion statement. Vioella make necklaces, bracelets and fabulous earrings. We love the Ezara range as its packed with little treasures that look unique and exciting.

Silver Lotus Friendship Bracelet

Vioella has just launched its TAKARA collection which is both desirable and modern.

The Takara collection includes a more grown up take on the friendship bracelet that we all loved, with adorable silk and chain bracelets or necklaces, which are an instant update to your jewellery collection. All are hand threaded at Vioella using either silver or 24ct gold vermeil chain. They come in a choice of 5 different silk colours, with either gold or silver chain and a choice of charms. Timeless and delicate, great keepsakes and fabulous gifts! Loved and worn by Lisa Snowdon and Grazia’s Senior Fashion Editor Katherine Ormerod.

Gold and Silk Friendship Bracelet

Vioella’s vision, quality and creative design is driven by the two Emmas, founder Emma Balaes (who named the company using a combination of two of her children’s names, Violet and Gabriella) and business partner Emma Cobbold. They are passionate about sourcing quality products, preferring to work with small family suppliers and artisans and jewellers in Istanbul, giving them the opportunity to grow and bring a range of exciting, vibrant and fresh pieces to the fashion industry.