Allied Gold, the UK’s largest bridal manufacturer, has announced its latest venture outside the bridal sector by introducing a new product category – chains – to the retail market. This move comes after the company’s successful 40-year history in manufacturing wedding bands, engagement rings, and other bridal jewellery. Product Launch and Offerings The official launch of the chain collection follows its initial preview at industry trade shows last month. Jerry Anderson, Director of Allied Gold, commented on the launch, “It’s always exciting to launch a new product category, especially one as big as chain. We’ve launched our retail presentation with…

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