Author: David Dixon

Allied Gold, the UK’s largest bridal manufacturer, has announced its latest venture outside the bridal sector by introducing a new product category – chains – to the retail market. This move comes after the company’s successful 40-year history in manufacturing wedding bands, engagement rings, and other bridal jewellery. Product Launch and Offerings The official launch of the chain collection follows its initial preview at industry trade shows last month. Jerry Anderson, Director of Allied Gold, commented on the launch, “It’s always exciting to launch a new product category, especially one as big as chain. We’ve launched our retail presentation with…

De Beers Group has made the strategic decision to halt the production of lab-grown diamond engagement rings, which were previously sold through its Lightbox brand. This significant move reinforces De Beers’ focus on the enduring allure of natural diamonds amidst the rising popularity of synthetic alternatives. Abandoning The Synthetic Experiment De Beers ventured into the lab-grown diamond arena with the aim of capturing a share of the burgeoning market for ethically sourced and cost-effective alternatives to natural diamonds. However, the decision to discontinue this line marks a noticeable shift back to its longstanding tradition of natural diamond craftsmanship. Pricing Discrepancies…

In the rapidly evolving world of retail, artificial intelligence (AI) is no longer a futuristic concept but a transformative business tool. As UK jewellers navigate the digital age, one AI tool stands out for its potential to revolutionise the industry: ChatGPT. Developed by OpenAI, this AI language model presents a multitude of opportunities to enhance customer service, personalise marketing efforts, optimise supply chains, and more, all tailored specifically to the unique demands of the jewellery sector. In this article, we’ll take a look at some practical applications of ChatGPT for UK jewellers and explore how this cutting-edge technology can be…

Local SEO, as the name implies, focuses on optimising your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines. Let’s break it down for you. Imagine you’re a jewellery store owner in Birmingham. When people in your vicinity type ‘jewellery store near me’ or ‘jewellery store in Birmingham’ into Google, you want your store to appear in the top results, preferably in the ‘Local Pack’ or ‘3-Pack’. This is the block of three business listings that appear below the map in Google search results: This is where Local SEO…

Launching your new online jewellery store in todays internet driven society is the relatively easy bit. The real work begins when you aim to attract traffic, engage your customers, and clinch those crucial sales. It’s a dynamic world out there – the ebb and flow of consumer behaviour and social media trends make it quite the challenge. This is our first steps SEO guide, the must haves to get your company getting traffic and being found online. First up: What is SEO? SEO, or Search Engine Optimisation, is a set of strategies and techniques aimed at improving your jewellery store’s…