Buying a beautiful piece of jewellery is one thing but the presentation of such a gift is another. If you have spent a small fortune on a prized possession for a loved one, should the quality of packaging be representative of the price paid?
Packaging entices us to look further, makes a product appear more desirable and if used effectively can lure us in to buy it. We’ve all seen cheaper looking products presented in a tatty looking plastic box, whereas some more costly products have packaging that becomes a firm keepsake. We believe that Jewellery packaging is a crucial factor to ensuring our satisfaction and it feeds our desire to buy beautiful looking things.
One such company that produces beautiful looking packaging is Astley Clarke. The video below showcases how each purchase is hand packed and presents a real testament to providing true luxury. We have also featured some amazing and creative Jewellery Packaging samples from companies around the world.
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Buy Jewellery stock Images for your website
Take a look at the making of a diamond ring…
Check out Astley Clarke London showcasing how it should be done.
Craig’s Fine Jewelry Show us their beautiful packaging
Alyssa Smith Jewellery Show us their new, great packaging design
Winter Silversmiths present their great example of Jewellery Packaging
Tiffiany & Co. presenting their beautiful ring box example. One of our favs!
Contemporary Jewellery designer Deborah Murdoch’s very lovely box design. Love the colours of the ribbon.
European Jewellery Retailer 21 Diamonds have a created a very nice branded outer box and ribbon wrapped ring box.
Jewellery Retailer Serendipity Diamonds present a wooden box with a branded outer presentation box
Jewellery Retailer Thomas Gear based in Dublin, Ireland, present a lovely black Satin Bag with Gloss wooden box with branded interior.
Jewellery Manufacturer Gecko Jewellery based in the UK have recently restyled their children’s Silver and Diamond Range “D for Diamond” which a rich collection of colours with a child like charm.
Chester based retailer Kayes Jewellers present this luxurious packaging when customers make a purchase. Displaying some real attention to detail, with a unique box style and stunning ribbon tied bags. Makes me want to buy something!! Check them out at www.kayesjewellers.com/
Based in the prestigious Jewellery Quarter in Birmingham Newey’s Jewellery provide a nice quality packaging to encase their customers purchase. Simple and elegant. Check them out here www.neweysjewellers.com/
Having seen how the pros do it, how much importance should packaging play on our decision to make a purchase? Would a better looking box or bag make you want to pay more? or does it just allow you to make your mind up quicker? In some ways we feel it actually provides a confidence in the company, it can present a well established brand and like the multiple layers presented above provides a sense of wonder and excitement when opening such a gift. Lets just hope the item inside is worth the wait!!
We welcome your thoughts.
Credits with thanks
Main image & Video available on Vimeo Video
15 Comments
These boxes are so magical. I would love to own some of these. Especially, if there’s a jewelry as its content.
Hey Edilberto thanks for taking the time to read our article
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These are awesome! I love everything posted here! They are perfect for jewelries indeed.
Thanks Deanna for stopping by
Really nice post!
Thanks Jeet, appreciate you stopping by
Another example of great packaging is Hot Diamonds, and it was indeed the lure of nice packaging that tipped my descision to buy my bridesmaids gifts from Hot Diamonds. It works the same with display materials, if the product is displayed attractively then more people take notice
Hey Melanie, I have seen there’s before it doesn look nice. I’m a sucker for good quality packaging. Makes all the difference
Great. Thanks.
Best wishes,
Ms. Elena Diamond
Thanks Elena
Thanks Jewellery Monthly
Do you know where these guys got their packaging made? I’m looking for someone to do mine. thanks! please email me. reemrm@gmail.com
Hey Reemie, Every company we work for uses different sources I’m afraid. There are many UK companies that will look after you packaging but you would need to do some research. Good luck
Beautiful packaging it’s all about presentation when giving jewellery as a gift.
http://www.the-jewel.biz